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Non-Profit Ministry Development

By Brother Dallas Wilson

Note that this ministry is non-degree-granting. However, service organizations that adopt this ministry to provide it in their locale may choose to include evaluation and certification for learners and, if so, guidelines for these activities are included herein, as well.

IF YOU ARE FOCUSING ON A FOR-PROFIT ORGANIZATION: This ministry may not be for you. This presentation is focused mostly on nonprofit business/faith-based organizations.

TO DEEPEN AND ENRICH LEARNING IN THIS MINISTRY: Adults learn best when they actually a) Apply new information and materials, and b) Exchange ongoing feedback with others about their experiences.

You can substantially deepen and enrich your learning from this ministry by forming your local learning community! Members of the community support each other to apply new learning, exchange ongoing feedback, and share results from their experiences.

Form a Leader’s Circles for about $20 a member!

MUCH OF THE CONTENT OF THIS ENTIRE MINISTRY WAS ADAPTED FROM OUR GUIDEBOOKS.

The guidebooks include:

  1. Develop and Operate Your Nonprofit Board of Directors
  2. Guide to Leadership and Supervision for Nonprofit Staff
  3. Guide to Nonprofit Ministry Design, Marketing, and Evaluation

Table of Contents

  • Who Can Benefit from Ministry?
  • Results for Learners and Their Organizations
  • Nature of Learners Who Will -- And Won't -- Thrive in this Ministry
  • Ministry Design and Format of Learning Modules
  • Cost of Ministry and Time to Complete It
  • Please Tell Others About This Ministry!
  • Providing Ministry Requires Little in Resources and Expertise -- Here's How!
  • Ministry Not to Be Used to Generate Profits
  • About Ministry Developer
  • How Do I Get Started?
  • Catalog of Learning Modules
  • Links to Each Learning Module

Who Can Benefit From Ministry

Highly motivated learners who:

  • Have limited time and money
  • Prefer to schedule and locate their learning experiences
  • Prefer highly practical results from the ministry

Nonprofit executives and board members seeking guidance to start a nonprofit or to firm up the foundation of an already established nonprofit

Nonprofit service providers who wish to offer highly accessible and practical nonprofit organization development ministriein their areas

Nonprofit middle managers or entry-level personnel who desire highly accessible and adaptable means to professional development for advancement in their careers

Consultants and volunteers who desire an understanding of nonprofit organizations, their systems, and practices, to provide more effective community service

Results for Learners and Their Organizations

Personal and Organizational Outcomes (knowledge, skills, and abilities)

  • Complete and careful deliberation about whether to start a nonprofit organization
  • Guidance to register new nonprofit organizations for incorporation, tax exemption, etc.
  • Broad understanding of their nonprofit, including structures, systems, culture, and life cycle
  • Basic understanding of the role of chief executive officer
  • Basic skills needed to recruit the first board members and work with the new board
  • Basic skills in management and leadership to plan, organize, lead and coordinate activities in their nonprofit
  • Basic oversight and governance provided by the resourced and trained board of directors
  • Basic and integrated planning processes for strategic direction, ministry development and marketing and evaluation, financial management, fundraising, and staffing and supervision of employees and volunteers
  • Substantial cost savings from continued access to free, complete, online materials for personal, professional, and organizational development

Ministry Outputs (tangible results)

Learners in the ministry produce the following results:

  • Job description of chief executive officer
  • Management and leadership training plans
  • Complete resources to equip board members
  • Training plan and materials to train the board
  • Strategic plan
  • Operating and ministry budgets
  • Ministry design plan
  • Ministry marketing analysis (for each service)
  • Public and media relations plan
  • Sales plan
  • Advertising and promotions plan
  • Customer service plan
  • Financial report and analysis
  • Fundraising plan
  • Policies for staffing and supervising employees and volunteers
  • Volunteer management plan
  • Ministry evaluation plans, including outcomes-based evaluations
  • Assessments of practices in areas of legal, fundraising, financial management, staff and volunteer management, board practices, organizational planning, ministry planning, and ministry evaluation

Note that the recurring processes that produce the above items are at least as important -- if not more important -- than the items themselves. This ministry carefully guides the learner through those processes.

Nature of Learners Who Will -- and Won't -- Thrive in this Ministry

Who Will Thrive

This highly accessible and practical ministry is particularly useful for highly motivated learners who:

  1. Trust their ability to manage and carry out their learning
  2. Understand that in learning, you don't always get what you pay for -- but you get out what you put in
  3. Prefer practical results (along with powerful outcomes) from a ministry, e.g., results such as plans, policies and procedures, job descriptions, financial statements, etc.
  4. Who cannot afford to pay the rapidly increasing costs of tuition and materials?
  5. Who is geographically remote from educational facilities?
  6. Prefer to schedule and locate their learning experiences
  7. Can see the value of self-directed, “home-schooled” learning with the support of peers in an atmosphere of trust and confidentiality
  8. Prefer to share ongoing ideas, materials, and support among peers
  9. Lastly, learners will thrive in this state-of-the-art ministry if they have a sense of adventure about new experiences and the patience for learning new ways of doing things

Who Will Not Thrive

Perhaps the best way to convey the nature of people who won't thrive in this ministry is to point out certain myths that many of us have come to believe over the years. This ministry will not be appealing to people who tend to believe (consciously or unconsciously) that:

  1. The prettier the content and materials, the more valid the content and materials
  2. The more expensive the ministry, the more learning that will be accomplished (the fallacy of "executive-level pricing")
  3. The more books and binders in the ministry, the more learning in the ministry
  4. Ministry certification and diplomas represent guaranteed learning that was accomplished by participants in the ministry
  5. Learning occurs primarily in a classroom
  6. Educators can always manage learners' learning better than the learners themselves

Ministry Design and Format of Learning Modules

Arrangement of Modules -- From Building Basics to Complete Nonprofit Fitness Test

The ministry includes 12, online learning modules. Modules are "courses" through which learners progress in the ministry.

Materials and activities for learning are tightly integrated across various modules in the ministry. A listing of the learning modules is included in the section Catalog of Learning Modules provided near the end of this ministry description. The section Links to Learning Modules directs learners through the learning modules in the order depicted in the catalog. Note that learners can choose to complete modules according to their own needs, as well.

Learners Can Start Anywhere in the Ministry

The ministry can be highly useful to learners regardless of the order in which they go through the modules in the ministry. Learning modules are arranged generally in the order needed to develop an organization from the ground up. Learners who are going through the ministry primarily as a form of training and development can proceed sequentially through the Links to Learning Modules, and address the a) topics for discussion and reflection and the b) activities to build systems and practices both of which are posed in each learning module.

Note that the activities required to build and manage a healthy nonprofit organization are usually very cyclical– for example, ministry planning often produces learning that, in turn, polishes previous strategic planning activities. Therefore, learners are guided to revisit certain portions of various learning modules at various points in the ministry.

Format of Each Learning Module

Learning modules (other than the first and last) have the following format:

  • Introduction -- explains how the module fits into the ministry and the overall process of nonprofit organization development
  • Specific Materials for Review -- references specific and free materials needed to respond to all suggested topics for discussion and reflection and to the learning activities to build basic systems and practices
  • Specific Topics and Questions for Reflection and Discussion -- highlights key concepts to understand about the overall topic of the learning module
  • Specific Activities to Build Systems and Practices -- guides the learner to develop the basic systems and practices to successfully build and manage the nonprofit
  • Assessments -- helps the learner measure and/or evaluate the extent of application of that topic to the learner's nonprofit
  • Tracking Open Action Items -- guides the learner throughout the ministry to consistently record and track any incomplete action items remaining from the current and previous learning modules
  • Reminders to Learners -- poses miscellaneous reminders for learners to ensure they're using information and skills from previous learning modules

Cost of Ministry and Time to Complete It

Ministry Costs

The cost of the ministry depends very much on how the learner chooses to go through the ministry. If the learner chooses to go through the ministry on their own (rather than, for example, as part of a group of learners sponsored by a local service provider), the ministry is entirely free. Otherwise, ministry costs are determined by the local service provider who sponsors the ministry.

Time to Complete Ministry

Learners can go through all of the modules in the ministry or they can choose their own set of modules and how those modules will be completed. Consequently, the amount of time to complete the ministry depends very much on how the learner chooses to go through the ministry. The more time and energy that learners invest in the ministry, the more they will learn and accomplish for their organizations and careers.

Many of the learning activities in this ministry are activities that organizational leaders and managers should do in the workplace anyway to develop a healthy organization. Consequently, time in the ministry to conduct these learning activities should not be viewed only as "time in the ministry"; rather, this ministry helps learners turn their organizations and careers into "learning labs" where they get things done -- and learn at the same time.

As a very rough estimate, learners can spend anywhere from 10-40 hours in each module -- again this amount of time depends very much on how thorough learners are in reviewing learning materials and conducting activities to deepen and enrich that learning.

Certain modules include more learning activities than others. Therefore, the ministry sponsor and learners may choose to dedicate more than one meeting for these modules. For more information, suggested Number of Meetings per Learning Module in Here's How to Provide the Ministry.

Please Tell Others About This Ministry!

The vast majority of nonprofit organizations have very limited time and money -- yet the majority of these nonprofits still do not tap the vast reserve of free resources available on the Internet and Web! Please help spread the word!

Please print out this ministry flier and place copies appropriately around your nonprofit community.

If you know of service providers who will see value in providing this nature of the ministry, please tell them. You might suggest they read the ministry description at:

Webpage: _________________________________________________________________________________________ Email: _________________________________________________________________________________________ Telephone: (843) 637-1926

If you're a service provider to nonprofits, please consider offering this ministry as a service in your area.

Thank you!!!

The Rev. Dr. Dallas H. Wilson, Jr. Principal Ministry Consultant

Providing the Ministry Requires Little in Resources and Expertise!

Providing the ministry in your area requires little resources and expertise. See Here's How to Provide the Ministry.

Within certain limits, I can also work with you to customize the ministry to suit your needs, if needed. For example, you may want to modify certain topics.

Please contact me if you plan to offer the ministry so that I can notify you of ministry updates, provide tips, etc. I also would very much appreciate hearing your feedback to improve the ministry. To contact me about your considerations, please see contact information.

Ministry Not to Be Used Primarily to Generate Profits

This ministry was developed on a pro bono basis as a service to the nonprofit community. The study materials for the ministry are contained in the Free Management Library, also developed as a pro bono service. Because of the pro bono nature of the ministry and its resources, the ministry should not be used primarily to generate profits. Specifically, any fees to learners to participate in this ministry should be no more than the very low costs incurred to provide and operate the ministry. If you would like to offer the ministry in your community and have any questions, please see contact information.

About Ministry Developer

Mission

The mission of The JDW Network is to help small businesses and nonprofit agencies in their quest to become self-sufficient. Established in 2002, as NP Marketing, The JDW Network specializes in effective management and resource development. We assist clients not only in building effective business plans but also in board training and development, fiscal and marketing plans, as well as technological applications to maximize agency potential.

A COST-EFFECTIVE ALTERNATIVE

The JDW Network is a not-for-profit, 501 C3 consulting ministry that specializes in securing funding for small business and non-profit organizations. Our mission is to help small businesses and nonprofit agencies in their quest to become self-sufficient. We function as a "virtual" grants department by using the most up-to-date communication technology to bridge the distance between our clients and us anywhere in the country. This enables us to save thousands of dollars for our clients, the cost to create their in-house program. Although our fee is minimal, our services are of the highest caliber. Unlike many grant consultants who offer only proposal writing services, we work side by side with our clients each step of the way in the grant development process with our full range of management and resources development services.

How Do I Get Started?

Begin proceeding through the modules by referencing the Links to Learning Modules included later on below.

Directory of Learning Modules

Module 1: Ministry Orientation --

Getting Most from This Ministry

  • Guidelines for You to Get Most from Ministry
  • Tips to Improve Your Reading and Studying Skills
  • Extensive Free, On-Line Resources for You
  • Designing Your Best Approach to Ministry

Module 2: Understanding Your Nonprofit (including Starting Your Nonprofit)

  • What Mean by "Nonprofit"?
  • Are You an Entrepreneur?
  • Jump Start with Fiscal Sponsorship?
  • Complete Guidelines to Incorporation and Tax-Exemption

(Understanding Your Nonprofit)

  • Classification of Your Nonprofit
  • Key Roles in Your Nonprofit
  • Basic Structures in Your Nonprofit
  • Life Cycle of Your Nonprofit
  • Culture of Your Nonprofit
  • Verifying Your Nonprofit Meets Regulations

Module 3: Understanding Role of Chief Executive

  • What is a Chief Executive Officer?
  • Role of CEO
  • Major Functions of CEO
  • Core Knowledge and Skills for CEO Role
  • Preparation for Building Board
  • Preparation for Strong Board-Staff

Relationships

  • Avoiding "Founder's Syndrome"

Module 4: Developing Your Basic

Management & Leadership Skills

  • Basic Skills in:

    • Problem Solving and Decision Making

    • Planning

    • Delegation

    • Internal Communications

    • Meeting Management

    • Managing Yourself

  • Optional -- Advanced Topics in Management and Leadership

  • Optional -- Designing Your Management and Leadership Development Plans

Module 5: Building and Training Your Board of Directors

  • Understanding Roles and Responsibilities

  • Building Policies and Committees

  • Building Committees

  • Recruiting New Members

  • Ensuring Strong Participation

  • Board and CEO Evaluations

  • Board Calendar and Operations

  • Organizing Board Manual

  • Training Board Members

  • Verifying Health of Your Board Practices

Module 6: Developing Your Strategic Plan

  • Understanding Strategic Planning Process
  • Writing Your Mission, Vision, and Values Statements
  • Conducting Strategic Analysis
  • Setting Strategic Direction
  • Conducting Action Planning
  • Developing Operating Budget
  • Writing and Communicating Your Plan
  • Monitoring and Evaluating Your Plan
  • Verifying Health of Your Strategic Planning Practices

Module 7: Developing and Marketing Your Ministry

  • Understanding Guidelines for Ministry Design
  • Constructing Ministry Logic Model
  • Your Ministry Outcomes, Goals and Strategies
  • Conducting Market Analysis for Each Ministry/Service
  • Developing Your Public and Media Relations Plan
  • Developing Your Sales Plan
  • Developing Your Advertising and Promotions Plan
  • Organizing Your Marketing and Promotions Plan
  • Verifying Health of Your Ministry Planning Practices

Module 8: Managing Your Nonprofit's Finances and Taxes

(Financial Management)

  • Basics of Bookkeeping and Financial

Controls

  • Budgeting and Deviation Analysis
  • Cash Management
  • Financial Statements
  • Financial Analysis
  • Verifying Health of Your Financial

Management Practices

(Managing Taxes)

  • Getting Tax-Exempt Status
  • Filing Form 990s
  • Unrelated Business Income
  • Advocacy
  • Verifying Health of Your Tax Management Practices

Module 9: Developing Your Fundraising Plan

  • Overview of Fundraising Sources and Approaches to Them
  • Board’s Role in Fundraising
  • Writing Your Fundraising Plan
  • Writing & Submitting Your Proposal
  • Online Fundraising
  • Fundraising Software
  • Hiring a Fundraiser
  • Verifying Health of Your Fundraising Practices

Module 10: Supervising Your Employees and Volunteers (Supervising Staff)

  • Defining New Job Roles
  • Recruiting Job Candidates
  • Screening Applicants
  • Orienting New Employees
  • Delegating to Employees
  • Ensuring Strong Performance
  • Firing Employees
  • Personnel Policies and Samples
  • Verifying Health of Your Supervisory Practices

(Supervising Volunteers)

  • Designing Your Volunteer Ministry
  • Deciding Where Volunteers Can Help
  • Recruiting & Screening Volunteers
  • Ensuring Strong Performance
  • Risk and Liabilities
  • Verifying Health of Your Volunteer Management Practices

Module 11: Designing Your Ministry Evaluation Plans (General Information)

  • Understanding Ministry Evaluation, Goals and Types
  • Overview of Data Collection Methods
  • Guidelines for Analyzing, Interpreting and Reporting Information
  • Pitfalls to Avoid
  • Verifying Health of Your Ministry Planning and Evaluation Practices

(Outcomes-Based Evaluations)

  • Getting Ready for Your Outcomes Planning
  • Selecting Your Outcomes and Target Outcomes (including Developing YourLogic Model)
  • Identifying Indicators for Each of Your Target Outcomes
  • Deciding What Data You Need and How You Will Collect It
  • Guidelines for Your Data Analyses
  • Writing Your Outcomes-Based Evaluation Report

Module 12: Conducting Final Fitness Test of Your Nonprofit

  • Compliance with Laws and Regulations
  • Board Operations
  • Supervisory Practices
  • Strategic, Ministry and Personnel Planning
  • Financial Management
  • Fundraising Practices

Optional: Module 13: Practical Guide to Managing Ethics in the Workplace

  • What is Business Ethics?
  • Myths About Business Ethics
  • 10 Benefits of Managing Ethics
  • Ethics Management System
  • 8 Guidelines for Managing Ethics
  • 6 Key Roles and Responsibilities
  • Ethics Tools: Codes of Ethics
  • Ethics Tools: Codes of Conduct
  • Ethics Tools: Policies
  • Ethics Tools: Resolving Ethical Dilemmas
  • Ethics Tools: Training

Links to Learning Modules

Each of the following modules suggests specific materials for review, specific topics for discussion and reflection, and specific activities to develop basic systems and practices. Various modules also include assessments and guidelines to record and monitor action items from current and previous learning modules.

Module 1: Ministry Orientation -- Getting the Most from This Ministry

Module 2: Starting and Understanding Your Nonprofit

Module 3: Role of Chief Executive Officer (Executive Director)

Module 4: Developing Basic Skills in Management and Leadership

Module 5: Building and Maintaining Your Board of Directors

Module 6: Developing Your Strategic Plan

Module 7: Designing and Marketing Your Ministry

Module 8: Managing Finances and Taxes in Your Nonprofit

Module 9: Developing Your Fundraising Plan

Module 10: Staffing and Supervising Your Employees and Volunteers

Module 11: Designing Your Ministry Evaluation Plans (including outcomes-based evaluations)

Module 12: Complete Fitness Test of Your Nonprofit

OPTIONAL: Module 13: Managing Ethics in the Workplace: Practical Guide for Managers